The story
Ten years, three chapters
I've been arranging spaces since I was a child. Drawing layouts, picking colors, moving furniture in my head before I had any of my own. The same thing went for shoes (still does), for fabrics, for patterns. My family roots are in the textile industry, so attention to material was something I grew up with. When I started working for myself in 2014, I moved that approach into physical spaces. Here's how it unfolded.
2017 — 2023 · CHAPTER ONE
Studio Pistache
In 2017, my business partner and I opened Hotel Pistache. Other hospitality founders started coming to us with their own projects. That's how Studio Pistache came to be: a hospitality studio that builds independent boutique hotels from concept to opening. We didn't just do interiors — we built the brand identity, the guest experience, the operational systems, the website.
Projects: Hotel Pistache, Kith & Kin Boutique Apartments, Hotel Bries, Hotel Kobalt, Boutique Hotel Anegang, Basecamp Amsterdam. Hospitality taught me how a space needs to work, not just look.
2021 — PRESENT · CHAPTER TWO
Norm Studio Interiors
In 2021, I founded Norm Studio. I wanted to work on my own, on projects with a clear beginning and end, where I could use everything I'd built: concept, design, project management, all in one place. Residential work, full renovations from design through realisation. I run the whole arc, not just the design part.
What I'm after is interiors that last. Not over-designed, not imposing a look. I listen, and I build from what actually fits.
NOW · CHAPTER THREE
Renovations for Expats
My first expat clients came through I am Expat. Every conversation was variations on the same story: people with demanding jobs, trying to renovate a Dutch house without the language, the network, or a clear sense of how things work here. What they wanted wasn't different from my other clients. What they needed was a different path to get there.
Working with expats across the Netherlands, with a focus on Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven, and Hilversum.
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